Success Determinants of Private Labels in Nigeria: A Study of Selected Motorcycle Private Labels

This study examined the success determinants of private labels in Nigeria: A study of selected motorcycle private labels. The study, modelled variables like market context (rate of expansion), private label phenomenon, retailer- manufacturer relationship (Manufacturers willingness to supply), brand development, sales performance, price and government regulation to ascertain how they have influenced the success of private labels in the motorcycle industry using the Incremental and Radical Innovation and Cumulative Change and Punctuated Equilibrium theories. The study adopted a descriptive survey research design that aimed to determine the relationship between the independent variables and dependent variable in a population. The population of this study was made up of 2977 registered members of motorcycle private label owners in Anambra and Enugu states. A sample of 353 was determined for the study using Taro Yamane formula. A structured questionnaire was administered to 353 respondents but only 348 responded to the questionnaire. The data collected using the questionnaire were analyzed using descriptive statistics like frequency, mean and standard deviation; and also inferential statistics such as factor analysis and regression analysis. All analysis was conducted using SPSS version 23. Findings show that: private label phenomenon, retailer manufacturer relationship, Sales Performance, price, and government regulation are significant success determinants of private labels in the motorcycle industry. While, private label market context and brand development are not significant but they have positive relationship with successful private labels in the motorcycle industry. Based on the findings of this study, the following recommendations were made: With respect to Private Label Market Context, the study recommends that there is a need for the development of advanced private label program in terms of quality and market share by the ministry regulating trade and commerce in Nigeria. The entrepreneurs need to sustain the Private Label Phenomenon since it has a direct and positive relationship with successful private labels and it has also been confirmed that private label phenomenon has significant influence on the success of motorcycle Private Labels among others

CHALLENGES AND SUCCESS DRIVERS OF MOTORCYCLE SPARE-PARTS PRIVATE LABEL BRANDS IN SOUTHEAST NIGERIA.

The motivation of this study is the observed increase of motorcycle spares parts private labels (PLs) in the southeast Nigeria, therefore warranting empirical probing to identify success factors and major challenges to motorcycle spare parts PL in Nigeria. The study is guided by three objectives and three hypotheses formulated to address the objective. Four point likert scale questionnaire was designed and primary data were drawn from 23 PL managers or owners at Nnewi, Southeast Nigeria. Principal component analysis and tstatistics were adopted for data reduction and for hypothesis testing respectively. The major finding of this study is that to gain control is the major reason for development of private label; self-gratification is the key success factor of PLs; and piracy or absences of regulation is the main challenge of PLs survival. Accordingly, this led to the conceptualization of the Private Label Survival Triangle. Key recommendation is the urgent need for government to regulate the motorcycle spare parts PL sector

Effect of Investment in Human Capital Development on Organisational Performance: Empirical Examination of the Perception of Small Business Owners in Nigeria

Numerous extant studies linking human capital and organizational performance abound, but few focused on the small scale business context. Thus a study towards determining the nature of relationship between the two construct among small scale enterprise owners is thoughtful. Drawn from literature, four variable measures – skills, education, knowledge, and training – were used to predict and explain the human capital effectiveness construct. Thus, four hypotheses (one for each variable measure) were formulated linking each variable measure to the human capital effectiveness construct. The construct, organizational performance, was divided into two sub-constructs, financial organizational performance and non-financial organizational performance to formulate two additional hypotheses linking each to human capital effectiveness. Twenty-five small scale business owners were purposively selected in Awka metropolis of Nigeria. A structured five-point likert type questionnaire was designed and distributed and a 100% return rate was recorded. ANOVA, t-test, multiple regression analysis, simple regression analysis, and pearson’s correlation coefficient were all employed to conduct relevant analyses. While keeping constant other factors that can impact on organizational performance, the study singled out human capital and it was shown that a high intercorelation exist among the four variable measure predictors of human capital effectiveness. A key finding of this study is that, training and skill are stronger predictors of human capital effectiveness over and above knowledge and education. This study, in no small measure, provides penetrating insight for small scale business owners in the area of human resources management. Managerial implications, limitations and opportunity for further research are discussed

Profiling the Environmental Sustainability-Conscious (ESC) Consumer: Proposing the S-P-P Model

This paper sought to explore the nature of the various measures used for profiling the environmental sustainability conscious (ESC) consumer segment; and to posit a measure that will be most appropriate for profiling this segment. Design/methodology/approach: Using the 5S model for assessing market segmentation approaches, the study critiqued the common measures, which are singly adopted for profiling the ESC segment. Findings: Contradictory views exist among scholars as to which approach is best for profiling the ESC consumer; the results on the common correlates used by scholars under each approach are also contradictory. Few consistent results exist for each correlate under each approach. Accordingly, to mitigate this shortcoming, this paper posits the S-P-P Model, which is an integrated for profiling the ESC consumer segment. Research limitations/implication: This review is not exhaustive in that it did not review methodological issues that underpin profiling approaches. Originality/value: The S-P-P model, which this paper posits, offers a comprehensive and robust approach for an individual intending to profile the ESC segmen

Drivers of Bank Loyalty among Students in Nigeria: Positing the 12-Point Student Customer Bank Loyalty Index Model

This paper identifies key determinants of bank loyalty among student customers of banks in Nigeria. Data were collected from a sample of 423 student bank customers from 4 tertiary institutions in southeast Nigeria. Factor analysis was used to reduce 39 variables on student customer loyalty into 12 underlying factors explaining loyalty behaviour among student bank customers, which are collectively labeled 12-Point Student Customers Bank Loyalty Index Model. We recommend that banks located around University campuses should employ the model as an invaluable strategic tool for marketing strategy design, student customers’ bank loyalty assessment, and competitors’ customer loyalty analysis

E-Business an Appraisal in Enhancing Accountability in Service Delivery and Economic Growth

This paper has attempted to assess the appraisal of e-business in ensuring accountability in service delivery and to extent at which it can enhance economic growth. This study reviewed various forms including journal papers, articles, websites and other relevant materials. This paper tested two hypotheses and analyzed them with Pearson Product Movement Correlation Co-efficient. Based on this, it discovered that there is a relationship between E-business and increase in productivity to enhance economic growth in Nigeria and there is also a relationship between E-business and accountability in service delivery. Therefore concludes that trust on services delivery needs to be available for supporting accountability in electronic business transaction. Keywords: E-business, accountability and service delivery and economic growth

Determinants of ICT Adoption for Improved SME's Performance in Anambra State, Nigeria

Abstract Transaction over the internet has helped in linking-u